Spirits — Joanna Charneco - Vaquiz

Creative Portfolio

Spirits/Beverages

Spirits/Beverages

Success Stories

Absolut pre-sale: I led the strategy, concept and story development for the proposal pitches, winning three integrated campaigns.

Absolut pre-sale: I led the strategy, concept and story development for the proposal pitches, winning three integrated campaigns.

Absolut Success Story: Won Renewals

Absolut Post-Sale: worked with Account Management to measure success for a continued partnership. In addition, collaborated with design to create case study templates for the entire team to use.

Absolut Post-Sale: worked with Account Management to measure success for a continued partnership. In addition, collaborated with design to create case study templates for the entire team to use.

Absolut Case Study

Malibu Rum: I developed four unique campaigns to activate Malibu's messaging across TV spots, in-store POS assets, high impact in-app media and integration within a music editorial franchise.

Malibu Rum: I developed four unique campaigns to activate Malibu's messaging across TV spots, in-store POS assets, high impact in-app media and integration within a music editorial franchise.

Malibu Success Story: Won Renewals

Songs of Summer Sponsorship: Sample

Malibu Rum: I led the development of their 360 gyroscopic experience from ideation to implementation.

Malibu Rum: I led the development of their 360 gyroscopic experience from ideation to implementation.

Malibu Rum Case Study

Developed Coors Light's Award Winning Campaign

Developed Coors Light's Award Winning Campaign

Won the CLIO Music Innovation Award